THE CRISPY TEST
A warning that doubles as a product launch.
Frozen food has a reputation for being soggy. Delimex decided to challenge this. So to launch Delimex’s new Quesadillas, we created the Crispy Test: a campaign designed to provoke misophonia. Hidden-camera-style videos captured sensitive participants as they reacted to the loud, irresistible crisp.
GUT Miami 2026
CCO: Juan Javier Peña Plaza
ECD: Dean Paradise
CD’s: Alex Allen & Andy Tamayo
ACD: Ryan Morejon
Senior AD+ CW: Scarlett Maestre & Caroline Webster
AD+ CW: David Kim & Sergio Del Hierro
Junior AD+CW: Silvana Silva & Sophia Savitz