We built Welch’s Fruit Snacks brand on social from August to December of 2024. We transformed their feed from generic posts to interactive & fun content! Here are some of the highlights!
Welch’s Fruit Snacks social
Making Welch’s Fruit Snacks social more fruitful.
We created a giveaway to celebrate the best holiday of the year- National Fruit Snack Day.
In September, we showed that Welch’s was more excited for back to school season then your neighborhood Karen.
We kicked off Halloween with the Monster Splash House, a social giveaway to launch the new ‘Juicefuls Monster Splash Pack’. We turned 50 lucky houses into the “MVP” of their neighborhood, by gifting free-full size boxes to hand out to trick-or-treaters.
We got over 15,583 entries from all over the U.S. (and even one from the middle of the ocean lol)
Welch’s Fruit Snacks celebrated the holidays with a series of fun social posts too!
CREDITS:
GUT MIAMI 2024
CCO: Juan Javier Peña Plaza
ECD: Dean Paradise
CD’s: Alex Allen & Andy Tamayo
Copywriter: Sergio Del Hierro
Junior Copywriter & Art Director: Sophia Savitz & Silvana Silva
Interns: Sami Frankel & Greg Floyd